His declared aim was to help  promote democracy through scientifically sound opinion research. The first opinion polls in Austria were conducted on behalf of the US occupation forces to find out how widespread the ideology of National Socialism was among the population.
75 years later, the Austrian Gallup Institute is the most renowned and well-known opinion research institute in Austria, which continuously conducts a wide range of surveys on a wide range of relevant topics for customers from business, science and the media.