Gallup International Celebrates 75th Anniversary in Madrid

  • Conferences, 2022

Members and partners from 50 countries across all regions of the world met in Madrid from 25 – 28 September 2022 for the annual conference, which this year not only marked the anniversary of the first global polling network but also sent a strong signal for the future.

In keeping with tradition, scientific topics were discussed at the conference. A wide range of topics, was covered from the visionary power of Dr. George Gallup's writings and their particular relevance for measuring public opinion in the age of social media bubbles, to current geopolitical developments from the perspective of the world population, to methodological innovations for measuring public opinion such as sampling via social media channels or social media listening and their possible applications in international opinion research. The Spanish Minister of Foreign Affairs, European Union and Cooperation, Mr. José Manuel Albares, welcomed the guests and emphasized the importance of international opinion research in his speech on the current global political situation.

The President of Gallup International, Kancho Stoychev, presented the first results of a global study that the association is currently carrying out in 75 countries which measures the state of public opinion in a context marked by the war in Ukraine and energy crisis and inflation. Detailed results will be presented before the end of 2022.